At AdClickZone, we have designed our service packages in such a way that we become your one stop solution for targeted Digital Marketing needs. Our wide range of Digital Marketing services include Affiliate Services like Cost per Impression (CPI), Cost per Lead (CPL), Cost per Sale (CPS), Cost per Thousand Impressions (CPM), Cost per Click (CPC), Email Marketing, and much more.
We ensure that your business has the most appropriate online identity with an impressive reach and online reputation.
Digital Marketing, in a broader sense, can be defined as marketing techniques which use modern devices and technology. In that vein, although Digital Marketing gained popularity after the invention of the internet in the 1900s, it has roots in the 1980s, when automobile companies began using floppy disks to showcase new launches and test drive offers.
However, it was only with the popularity and easy access of the internet that Digital Marketing became a trendsetter in the marketing world. As the capability of using the internet spread from computers to handheld devices like mobile phones, Digital Advertising began to become a powerful choice for brands to advertise their products.
Some of the key changes which Digital Advertising brought upon are:
Since Digital Advertising depends heavily on the internet, it progressed along the development of internet’s capabilities and reach. Modern day Digital Marketing can be broadly divided into the following types:
SEM makes use of the organic search results which are displayed when a user searches using a search engine. Digital Marketing Agencies make use of various techniques summarized under Search Engine Optimization (SEO) to ensure that the website of the brand ranks high (preferably in the first page) when a relevant search is made. Presence on the first page of the Search Engine Results Page (SERP) is one of the best methods of brand promotion as the user naturally arrives at the website.
After SEM ruled the roost for a considerable time, another form of Digital Advertising emerged for users who are specifically looking to buy products and services. This form was Click Based Advertising or Pay per Click (PPC) and was called so as the total costing depended on the number of clicks. PPCs soon became popular among the advertisers as, for the very first time; they were required to pay only when the user had actually seen the ad. The popularity of PPCs gave birth to other similar forms like Cost per Impression (CPI), Cost per Lead (CPL), Cost per Sale (CPS), etc. where costing was based on an agreed event.
In the modern Digital Advertising scenario, SEM or organic search marketing campaigns are used to build an online reputation of the brand and the paid version is used to target consumers with an immediate motive to buy.